Cookies Policy

Last updated: 9 April 2026

What are cookies?

Cookies are small text files placed on your device when you visit a website. They're widely used to make websites work more efficiently and provide information to website owners about how people use their sites.

Cookies can be "persistent" (remaining on your device until expiry or deletion) or "session" (deleted when you close your browser). They can also be "first-party" (set by the website you're visiting) or "third-party" (set by a different domain).

How we use cookies

We use cookies to improve your experience on our website, understand how visitors interact with our content, and ensure the site functions properly. We're committed to transparency about our cookie usage and giving you control over your preferences.

Types of cookies we use

Essential cookies

These cookies are necessary for the website to function and cannot be disabled in our systems. They're usually set in response to actions you take, such as setting privacy preferences or navigating the site.

Legal basis: Legitimate interest (these cookies are essential for the site to function)

Duration: Session or up to 12 months

Examples:

  • cookie_consent - Stores your cookie preferences to remember your choices
  • session_id - Maintains your session whilst browsing the site
  • security_token - Helps prevent cross-site request forgery attacks

You cannot opt out of essential cookies, but they don't store personally identifiable information.

Analytics cookies

These cookies help us understand how visitors use our website by collecting anonymous information about pages visited, time spent on the site, and how people arrived at our content. We use this data to improve our website and services.

Legal basis: Consent (you can opt out via our cookie preferences)

Duration: Up to 24 months

Examples:

  • _ga - Distinguishes unique users (Google Analytics)
  • _gid - Distinguishes unique users (Google Analytics)
  • _gat - Throttles request rate (Google Analytics)

The information collected by analytics cookies is aggregated and anonymised. We cannot identify you personally from this data.

Marketing cookies

These cookies track your browsing across different websites to build a profile of your interests and show you relevant advertisements. We currently do not use marketing cookies on our website, but this section will be updated if our practices change.

Legal basis: Consent (you can opt out via our cookie preferences)

Duration: Not applicable (we don't currently use marketing cookies)

Third-party cookies

Some cookies on our site are set by third-party services we use. We don't control how these third parties use cookies, and we recommend reviewing their privacy policies for more information.

Google Analytics

We use Google Analytics to understand website usage patterns. Google Analytics sets several cookies to collect anonymous information about how visitors interact with our site.

Google provides an opt-out browser add-on if you want to prevent Google Analytics from collecting data across all websites you visit: Google Analytics Opt-out Browser Add-on

For more information about Google's privacy practices: Google Privacy Policy

Managing your cookie preferences

Using our cookie preference centre

When you first visit our website, you'll see a cookie banner giving you the option to accept all cookies or customise your preferences. You can change your preferences at any time by clicking the cookie settings button in the banner or clearing your browser cookies and revisiting the site.

Browser settings

Most web browsers allow you to manage cookies through their settings. You can usually find these settings in your browser's options or preferences menu. Here's how to manage cookies in popular browsers:

Google Chrome

  1. Click the three dots menu in the top right
  2. Go to Settings > Privacy and security > Cookies and other site data
  3. Choose your preferred cookie settings

Mozilla Firefox

  1. Click the menu button and select Settings
  2. Go to Privacy & Security
  3. Under Cookies and Site Data, choose your preferences

Safari

  1. Go to Safari > Preferences
  2. Click the Privacy tab
  3. Choose your cookie settings

Microsoft Edge

  1. Click the three dots menu
  2. Go to Settings > Cookies and site permissions
  3. Click Cookies and site data and choose your preferences

Mobile devices

For mobile devices, cookie settings are typically found in your browser app's settings menu. The exact location varies by device and browser.

Impact of disabling cookies

If you disable certain cookies, some features of our website may not function properly:

  • Essential cookies: The website may not function correctly, and some features will be unavailable
  • Analytics cookies: We won't be able to gather information to improve our website, but your browsing experience won't be affected
  • Marketing cookies: You may see fewer relevant advertisements (though we don't currently use marketing cookies)

Do Not Track signals

Some browsers include a "Do Not Track" feature that signals to websites you visit that you don't want to be tracked. However, there's no universal standard for how websites should respond to these signals.

We respect your privacy choices. If you've disabled analytics cookies through our cookie preference centre, we won't track your browsing regardless of your Do Not Track setting.

Cookies and personal data

Most cookies we use don't collect information that identifies you personally. They typically collect anonymous data such as:

  • Pages you visit on our site
  • How long you spend on each page
  • How you arrived at our site
  • What device and browser you're using

Where cookies do process personal data (such as IP addresses), this processing is covered by our Privacy Policy and GDPR compliance documentation.

Cookie retention periods

Different cookies are stored for different periods:

  • Session cookies: Deleted when you close your browser
  • Essential functional cookies: Up to 12 months
  • Analytics cookies: Up to 24 months

You can delete cookies manually at any time through your browser settings.

Changes to our cookie policy

We review this policy periodically and update it when we change how we use cookies or when required by law. When we make material changes, we'll update the "Last updated" date at the top of this page.

If we introduce new types of cookies (particularly marketing cookies), we'll notify you through our cookie banner and request fresh consent where required.

More information about cookies

To learn more about cookies and how they're used, visit these independent resources:

Contact us about cookies

If you have questions about how we use cookies that aren't answered in this policy, please contact us:

Email: [email protected]
Subject line: Cookie Policy Enquiry
Post: Brilliant Cascade Limited, 42 Tavistock Street, Covent Garden, London WC2E 7PB